In changing and evolving markets, companies need a proactive marketing approach to provide consumer value in their offering to satisfy their needs.
The marketing approach of the University of Valencia embraces the principles in marketing research distribution, communication and service marketing as well as the most recent changes occurred in the marketplace, such as co creation or social networks.
The International Marketing specialization covers contemporary issues in marketing management from a global perspective through these four modules: Integrated Marketing Communication, International Distribution and Logistics, International Market Research and Service Marketing. The International Marketing specialization will identify and help develop important strategic techniques requisites for all marketing managers; as IBSA graduates enter the competitive work force, adopting these techniques will provide them a great advantage when developing their marketing career.
English speaking, full-time, three terms (12-16 months), start in fall, tuition fee: about 16.000 Euros
The International Business School Alliance (IBSA) consists of six accredited universities. They offer a joint program: the IBSA Dual Degree Master’s program. The unique advantage of this program: You will study at two universities in two countries and get two degrees.
Choosing the specialization International Marketing at the University of Valencia means that you will begin the program at a different partner and do your core studies there.
Term 1 Term 2 Term 3
Core Studies Specialization Master’s Thesis
first university second university second university
(each term worth 30 ECTS)